4 LinkedIn Tips & Tricks to Get Recruiter Views
As the talent wars continue, more professional recruiters are turning to proactive sourcing than ever before, and a major component of their strategy is social recruiting. The career-focused social networking website LinkedIn continues to be far and away the preferred venue for social recruiting. A recent survey indicated that 87 percent of recruiters prefer to use LinkedIn to vet candidates. Facebook, the second-place social network in that survey, clocked in at 43 percent, less than half of LinkedIn.
Clearly LinkedIn is the best place online to get noticed by a recruiter. But with millions of other candidates vying for attention, how do you make sure that your profile stands out? Here are four LinkedIn tips and trips that will set your profile apart from the rest.
Tip #1: Optimize for Search
Search engine optimization (SEO) was once solely the domain of a small group of professionals. These word wizards seemed to unlock improved search engine rankings through a combination of expert algorithm analysis and alchemy. These days though, everybody should be a little bit of an SEO expert.
One way to stand out in search is to strategically deploy keywords throughout your profile. Become familiar with the industry-specific terminology that professionals use to describe traits, position titles and skills in your field. Then decide which keywords resonate with the people who might hire you for the kind of job that you’d like.
Be careful not to overuse keywords, but place them where it feels natural in your profile. Make sure all sections of your profile are complete, including the current position and headline fields, so that you can be located through additional search terms. Fill out your skills section as well – these tags are a rich source of keyword positioning.
Tip #2: Keep Your Profile Current
That said, the tags in your skills field won’t do you much good if they’re completely unendorsed. So some experts suggest that you prune stale content regularly. The key here is not to just delete old content from your profile that you think you’ve outgrown, but to regularly replace it with more advanced, relevant content.
If you’ve grown in your career and acquired a distinctly specialized background, you may need to sell yourself as a candidate by emphasizing a different skillset than the one that got you hired years ago. When you highlight old recommendations and projects, you could falsely give recruiters the impression that you don’t perform up to the level of your current position, let alone the job for which they’d like to consider you. Seek out recommendations and share projects that reflect your current level of expertise and accomplishments while letting go of less relevant content.
Tip #3: Market Yourself
Direct Placement Recruiter Nicole Kelly noted that it’s important for potential hires to distinguish themselves online before a recruiter will feel interested enough to start a dialog with the would-be candidate.
“An initial conversation is only going to happen if you have created a brand for yourself through your professional network and your online image,” said Kelly, who works with Staff Management
SMX’s Recruitment & Placement Services team.
From your professional profile picture to your summary and headline, your LinkedIn profile should present a unified picture of your unique personal brand. As part of your brand, make sure that you’re doing your best to display your soft skills and highlight your high levels of motivation. Recommendations are a good way to do this, as are your everyday interactions on the site.
Tip #4: Join the Conversation
It almost goes without saying that a list of LinkedIn tips and tricks will encourage you to use the site on a regular basis, even though fewer than 25 percent of LinkedIn users are active each month. There are good reasons to join that group of active participants. First of all, it’s basic reciprocity. How can you expect your connections to endorse your skills or write recommendations for you if you’re not doing the same for them?
The more you comment, share, post and publish, the more opportunities you’ll have to expand your network and develop your personal brand. Since LinkedIn is more than just a slick-looking database for resumes, an active presence on the site will show recruiters that you’re a potential candidate who’s highly engaged with your colleagues. Recruiters will know right away that you’re opinionated, curious and unique.
The Perfect Profile for the Ideal Candidate
In the end, making your profile accessible to recruiters on LinkedIn requires a mix of digital know-how and the desire to share your skills publicly. No keyword strategy can replace the value of a thoughtful comment on a colleague’s post, and no personal touch can help you stand out if a recruiter can’t locate your profile in the first place. For the best results, you have to follow these LinkedIn tips and tricks to both optimize your page and put your best foot forward.